What can now happen is that selections are made with the help of parties such as Google, Facebook or Twitter, and the data they have from the voters. Subsequently, the advertisements for the election programs are tailored by the parties to the characteristics of those selections. The result is that voters are placed in a filter bubble against their will and even unconsciously . They get to see what the data companies think they know about what they like to hear and where their interests lie.
No voter will then still see program points of parties along this route that do not suit him or less. Not everyone gets the same information anymore. This can be misleading and can quickly lead to 'manipulation'. More than in other years, selective points from the programs are specifically aimed at selected groups of voters. Voters who do not always vote for a particular party in a biased manner may therefore cause a job function email list surprise this time. Blow bubbles. Voting based on a one-liner Of course, a voter who wants to make an informed choice can always watch television or study election programs . But how many voters do that? So it is now possible for parties to recruit voters by bombarding them with selective information online .
The distinctive character of a party is quickly lost. Voters can cast their vote on the basis of a limited insight, in fact a single slogan and one-liner. In this way, the parties can respond in a much more focused way to current themes in certain target groups or in regions, without the rest of the program receiving attention. I wonder how decisive this selective advertising, which is talked into certain groups, will be in this election. In addition, many young people have difficulty with the corona measures and there is a declining interest in politics.