Apr 30, 2022
In Welcome to the Forum
If you set up a Performance Max campaign Special Database with goals for lead generation or online sales, you'll get a weekly performance forecast based on your daily budget and settings. (Not available for campaigns using GMC Feed or offline targets.) Read more about Performance Max here. Experiment with A/B testing – beta This tool provides advertisers with an opportunity to run A/B experiments to measure changes in conversions or Special Database conversion value when Performance Max campaigns are added to complement other similar campaigns in the same account. It serves as an experiment to demonstrate the increases in adding Performance Max to an account. Read more about A/B testing here. Smart Shopping & Local Campaigns Special Database release upcoming Performance Max enables a smooth transition from Smart Shopping campaigns to local campaigns. Through the self-service tool that performs Special Database one-click upgrades, advertisers decide when they want to upgrade the campaign. This feature will be available from mid to late April. How will it work? Learnings are used with existing Special Database campaigns to maintain consistent performance. How advertisers will use it? Supported by recommendations, advertisers can upgrade campaigns one at a time. This can be done via the campaign table in bulk or via the editor/API. Retailers who upgrade Smart Shopping campaigns to Performance Special Database Max see an average 12% increase in conversion value with the same or an improved ROAS. Read more about Smart Shopping & Local Special Database Campaigns here. Estimated conversion value reporting – released Understand how conversion delay affects the value you have received so far and what additional conversion Special Database value can be expected in the coming days. The report introduces conversion lag forecasts for campaigns that use a maximum conversion value bidding strategy. The conversion delay represents the average time between the click and conversion. Estimates extrapolate how much additional Special Database conversion value the advertiser is likely to receive given the delay.